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Event newsletters

(EMS)
 
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An event newsletter consists of a limited number of emails that are automatically sent prior to an event - generally an event to which the recipient is to be invited. The end of the promotional period (e.g. a limited-time special offer), too, is an occasion for reminding your target group, by event newsletter, of the expiry of the period in question. The individual emails of a event newsletter are sent at certain time intervals - relative to the date of the event. The recipients will all receive the event newsletter emails at the same time - a predefined time prior to the event, which can be set individually for each email of the event newsletter.

On this page:

Planning event newsletters  Creating event newsletters 
Configuring event newsletters 
Adding email templates 
Activating event newsletters 

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Planning event newsletters

(EMS - Event newsletters)

Before setting up an event newsletter, first create the emails for the event newsletter and save them as email templates. Carefully consider how long and how often you want to remind your recipient about the event. Put yourself in the shoes of a single recipient, because each recipient will be addressed individually and personally.

Once you know exactly what text you want to use to remind the recipient about the event, create your email templates: Continue to the instructions.

Once your templates are ready, start setting up the event:

a) Select the EMS and click the gray Event button.

b) Use +Event to create a new event newsletter or 

c) use EDIT to edit an existing event newsletter.

d) Use the recycle bin icon to delete event newsletters that are no longer required.

 


 

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Creating event newsletters

(EMS - Event newsletters)

a) Enter a name for the event newsletter.

b) Describe the event.

c) Choose a suitable recipient selection filter. If needed, create a selection first and save the selection criteria as a filter.

d) Choose a selection filter that selects all the contacts you do not want as recipients.

e) Use this combo box to activate or deactivate the event newsletter.

f) Set the time at which the individual event newsletter emails are to be sent on their respective day of dispatch.

g) Enter the date of the event that your event newsletter is referring to.

h) Enter the opt-in status that a recipient must have in order to be sent an event newsletter email.

i) Save the event newsletter.

 


 

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Configuring event newsletters

(EMS - Event newsletters)

Once you have finished creating or editing the event newsletter, it is time to configure the newsletter.

a) Enter the text for the unsubscribe link for this series of event newsletter emails.

b) If you like, you can also include a link in the email that the recipient can use to unsubscribe from all of your newsletters. The text for this link can be entered here.

c) Update the event newsletter.

d) Add email templates.

 


 

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Adding emails

(EMS - Event newsletters)

Here you can determine when each of the event newsletter emails is to be sent to the selected recipients prior to the event:

a) Click the plus symbol to add an email.

b) Enter the number of days before the event that the selected email should be sent.

c) Select the email.

d) Use the recycle bin icon to remove an email that is no longer required or its placeholder.

e) Save the event newsletter.

 


 

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Activating event newsletters

(EMS - Event newsletters)

Use the combo box Active to activate or deactivate the event newsletter. Click the combo box and select the desired entry.

 











 

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