Creating a birthday email
Open the basic settings and click the 'EMS' tab, then click 'Birthday email'.
a) Activate the birthday email. It will only be sent if the checkbox is activated.
b) Select the time at which the birthday email is to be sent.
c) Use 'Update' to save your settings.
d) Select the language you wish to edit/create.
e) Enter the name of the sender (your own name, as a rule)
f) Enter the subject matter (e.g. "Happy birthday")
g) Select the text for the unsubscribe link.
h) Enter the birthday email content. Tip: Change this text at least once a year to ensure that your birthday emails don't sound too automated. Schedule a date for changing the content - ideally at the turn of the year.
i) Edit the text version of the birthday email.
j) Save your input.
k) Preview the birthday email.