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Selection according to newsletter subscriptions(CRM - Selection - a central contact management tool) |
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Topics in overview: |
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Contact management Group management Address import and export |
Selection - a central contact management tool Customer loyalty by means of communication Email and letter templates |
Lead manager Appointment and task management WebConnector: website connectivity |
Related topics: |
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Selection strategy |
Selection according to groups |
Selection according to data content |
To understand this topic, it is vital to have an understanding of selection strategy. Please familiarize yourself with selection strategy before continuing. Selection according to newsletter subscriptionsThis type of selection identifies all contacts that have subscribed to one or more of your newsletters. The status of the subscription is also taken into consideration. Thus, the status can be used as a selection criterion. These opt-in/out criteria describe the current relationship between the contact and his newsletter subscription. Selection according to newsletter subscription is the basis for an ongoing email communication in the context of a newsletter subscription. For this reason, it always represents the first step in sending further emails to a selected group of recipients as part of a newsletter subscription. Selection can already take place in the CMS, where it can be saved as filter for further use in the EMS. Making and saving this selection is also possible in the EMS in the first step. |